Privacy Policy

Last Updated: 28-10-2024

At horsercize ("Company", "we", "us", or "our"), we are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use our site or services.

1. Company Information

horsercize
TD EquiServices

Lilla HÃ¥stad 245, Lund, 225 94, Sweden


For privacy-related matters, you can contact us via email at support@horsercize.com.

2. Types of Data We Collect

We may collect the following personal data from you:

  • Name
  • Email address
  • Physical address (for billing purposes)
  • User account information (username, password)
  • IP address and device information, which may be collected automatically through cookies and tracking technologies.
  • Payment data is not collected by us directly; payments are processed by third-party providers such as Stripe and PayPal.

3. How We Collect Your Data

We collect personal data in the following ways:

  • Directly from you: When you create an account, make a purchase, or subscribe to our newsletters.
  • Automatically through cookies and analytics tools: We use tracking technologies, such as Google Analytics and Facebook Pixel, to collect information about your device, browser, IP address, and browsing behavior. These cookies are subject to your consent, which is managed through our cookie consent tool.
  • From third-party services: Payments are handled by Stripe or PayPal, and marketing communications are managed through ActiveCampaign. We do not store your payment information.

4. Purpose of Data Collection

We collect and process your data for the following purposes:

  • To manage your account and provide access to our services, including online courses.
  • To process payments and fulfill your transactions.
  • To deliver our services and products to you.
  • To send you marketing communications, such as newsletters, special offers, and updates (only with your consent).
  • To improve your experience on our website by analyzing user behavior and making adjustments accordingly.
  • To offer tailored recommendations and content based on your preferences.

5. Sharing Your Data with Third Parties

We may share your personal data with the following third-party service providers:

These third parties process personal data for payment, marketing, analytics, and data storage purposes. Please refer to their respective privacy policies for more details about how they handle your data. Horsercize has ensured that these third parties comply with applicable data protection laws and implement appropriate safeguards.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Specifically:

  • User account data: Retained for as long as your account is active or as required for legal purposes.
  • Billing information: Retained for up to 6 years in accordance with legal obligations.
  • Marketing data: Retained until you unsubscribe from marketing communications or withdraw consent.

We review data retention practices regularly to ensure we comply with the principle of data minimization.

7. Your Rights

You have the following rights regarding your personal data:

  • Right to Access: You can request access to your personal data.
  • Right to Correct: You can request corrections to your personal data if it is inaccurate or incomplete.
  • Right to Delete: You can request deletion of your personal data.
  • Right to Withdraw Consent: You can withdraw your consent for processing at any time.
  • Right to Data Portability: You can request that we transfer your personal data to another service provider.
  • Right to Object: You can object to the processing of your data for marketing purposes.

How to Submit a Request:
You can submit your data requests via email at support@horsercize.com. Upon submission, you will receive an acknowledgment email confirming that your request is being processed. Requests are tracked through our internal system and processed within 30 days. You will receive the requested information or confirmation of action via email.

8. Security Measures

We use SSL encryption to protect the transmission of your data. Our servers are secure, and access to personal data is restricted to authorized personnel only. Third-party service providers we use, such as Stripe, PayPal, and ActiveCampaign, also implement their own security measures to protect your data.

Horsercize regularly audits its security systems, conducts vulnerability assessments, and performs penetration testing to ensure that user data is adequately protected. In the event of a data breach, we will notify you and relevant authorities within 72 hours of becoming aware of the breach, in accordance with GDPR requirements.

9. International Data Transfers

Your personal data may be transferred to and stored in countries outside the European Economic Area (EEA), such as the United States. When such data transfers occur, we ensure that appropriate safeguards are in place to protect your data, including Standard Contractual Clauses approved by the European Commission. We also implement additional safeguards, including encryption during data transfer and storage, to ensure your data remains protected when handled by US-based entities.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your activity on our website. The types of cookies we use include:

  • Necessary Cookies: Essential for the operation of our website.
  • Functional Cookies: Help improve the user experience.
  • Marketing Cookies: Track user behavior for marketing purposes.

We use the cookie consent plugin Real Cookie Banner to manage your preferences. You can control your cookie preferences or withdraw consent at any time via the Cookies Settings page, where you can adjust your settings after initial consent.

11. Payment Dispute Resolution

All payments made via the horsercize website are processed exclusively through Stripe and PayPal. Horsercize does not store or access any payment details. If you encounter any issues related to payments, such as disputes or chargebacks, please refer to Stripe and PayPal’s customer support channels:

12. Marketing and Communication Preferences

We may send you marketing communications such as newsletters or special offers via email, but only with your explicit consent. You can opt in to receive these communications by signing up through forms on our website. You can also opt out at any time by clicking the "unsubscribe" link included in every email or by contacting us directly at support@horsercize.com.

13. Children's Data

We do not knowingly collect personal data from children under the age of 18. If we discover that we have inadvertently collected such data, we will take steps to delete it as soon as possible.

14. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you opt-in to receive marketing communications.
  • Performance of a contract: When you create an account or make a purchase.
  • Legitimate interests: For purposes such as improving our services, analyzing user behavior, and marketing (within the bounds of GDPR compliance).

15. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you via email or through our website. Please check this page periodically to stay informed of any updates.

16. Contact Information

If you have any questions or concerns about this Privacy Policy or your personal data, you can contact us at support@horsercize.com.

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